{"id":108,"date":"2014-01-29T09:22:14","date_gmt":"2014-01-29T09:22:14","guid":{"rendered":"http:\/\/emailmarketing-software.org\/?p=108"},"modified":"2021-06-30T07:29:51","modified_gmt":"2021-06-30T07:29:51","slug":"linea-email-marketing","status":"publish","type":"post","link":"https:\/\/www.josebernalte.com\/email-marketing\/linea-email-marketing\/","title":{"rendered":"L\u00ednea de asunto en el Email Marketing"},"content":{"rendered":"

L\u00cdNEA DE ASUNTO EN EL EMAIL MARKETING<\/span><\/b>\u00a0 \u00a0<\/b><\/p>\n

\u00bfQu\u00e9 es la l\u00ednea de asunto?<\/b><\/p>\n

Es el campo en email donde el destinatario identifica el tema del mensaje. Si la l\u00ednea de asunto no atrae de inmediato, ese email suele ser eliminado.<\/p>\n

Importancia de la l\u00ednea de asunto<\/b><\/p>\n

Es la parte m\u00e1s importante de todo el email, al ser lo primero que el destinatario lee, hace que su campa\u00f1a de email marketing \u00a0dependa fundamentalmente de la l\u00ednea de asunto. Es imprescindible que la l\u00ednea de asunto que sea atractivo y muestre en \u00e9l, el valor de su email.<\/p>\n

Consejos para desarrollar l\u00edneas de asunto<\/b><\/p>\n

    \n
  1. Se preciso y contundente.<\/li>\n
  2. No incluyas tu marca en la l\u00ednea de asunto.<\/li>\n
  3. Incluya el nombre del cliente<\/li>\n
  4. Segmenta tus clientes<\/li>\n
  5. Se breve<\/li>\n
  6. Se honesto<\/li>\n
  7. Evita las may\u00fasculas<\/li>\n
  8. Utiliza el email como noticia<\/li>\n
  9. Crea expectativa<\/li>\n
  10. Adopta tu propio estilo<\/li>\n<\/ol>\n

    Ejemplos de l\u00edneas de asunto<\/b><\/p>\n

      \n
    1. [nombre cliente] disfruta de esta oferta especial en nuestra nueva ubicaci\u00f3n.<\/li>\n
    2. 25-40% DE DESCUENTO \u2013 V\u00e1lido solo por hoy y solo por email.<\/li>\n
    3. Env\u00edo gratis \u2013 La oferta finaliza en 3 d\u00edas.<\/li>\n
    4. [nombre cliente] disfruta de [temporada], con tarifas desde 100 \u20ac.<\/li>\n
    5. S\u00f3lo en l\u00ednea: 25% de descuento para sus amigos y familiares.<\/li>\n
    6. Ho-ho-ho: El Cat\u00e1logo de fiestas, de [su empresa], \u00a1ya est\u00e1 aqu\u00ed!<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

      L\u00cdNEA DE ASUNTO EN EL EMAIL MARKETING\u00a0 \u00a0 \u00bfQu\u00e9 es la l\u00ednea de asunto? Es el campo en email donde el destinatario identifica el tema del mensaje. Si la l\u00ednea de asunto no atrae de inmediato, ese email suele ser eliminado. Importancia de la l\u00ednea de asunto Es la parte m\u00e1s importante de todo el […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"\nL\u00ednea de asunto - Email Marketing Software<\/title>\n<meta name=\"description\" content=\"Descubre la importancia de crear una buena l\u00ednea de asunto para el email marketing, es el primer impacto que recibe el receptor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.josebernalte.com\/email-marketing\/linea-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u00ednea de asunto - Email Marketing Software\" \/>\n<meta property=\"og:description\" content=\"Descubre la importancia de crear una buena l\u00ednea de asunto para el email marketing, es el primer impacto que recibe el receptor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.josebernalte.com\/email-marketing\/linea-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Email marketing\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-29T09:22:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-30T07:29:51+00:00\" \/>\n<meta name=\"author\" content=\"Jose Bernalte\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jose Bernalte\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.josebernalte.com\/email-marketing\/linea-email-marketing\/\",\"url\":\"https:\/\/www.josebernalte.com\/email-marketing\/linea-email-marketing\/\",\"name\":\"L\u00ednea de asunto - 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