{"id":236,"date":"2021-06-30T07:15:03","date_gmt":"2021-06-30T07:15:03","guid":{"rendered":"http:\/\/localhost\/email-marketing\/?p=236"},"modified":"2021-12-09T23:37:37","modified_gmt":"2021-12-09T23:37:37","slug":"consigue-un-indice-de-apertura-en-email-marketing","status":"publish","type":"post","link":"https:\/\/www.josebernalte.com\/email-marketing\/consigue-un-indice-de-apertura-en-email-marketing\/","title":{"rendered":"Consigue un \u00edndice de apertura en email marketing"},"content":{"rendered":"\n<h2>Consejos para que los destinatarios abran los correos en las campa\u00f1as de email marketing<\/h2>\n\n\n\n<p>El <a href=\"\/project-type\/email-marketing\/\">email&nbsp;marketing <\/a>est\u00e1 presente tanto a nivel profesional, como personal, por este motivo se debe estar al d\u00eda de todos los trucos y consejos para dar un mayor partido a esta v\u00eda de comunicaci\u00f3n tan demandada por los usuarios de internet.<\/p>\n\n\n\n<ul><li>Lo primero que debes tener claro es el objetivo a conseguir con el env\u00edo del email. Si se tiene claro el prop\u00f3sito a conseguir la redacci\u00f3n de emails coherentes, concisos y eficaces ser\u00e1 m\u00e1s probable.<\/li><li>Asuntos concisos. Mostrando en \u00e9l la informaci\u00f3n m\u00e1s importante, y que a su vez sea motivo para abrirlo.<\/li><li>Evitar los saludos demasiado formales, como poner \u00abHola (nombre)\u00bb conseguiremos una comunicaci\u00f3n informal sin llegar a tratar de tener m\u00e1s confianza de la recomendada.<\/li><li>El mensaje debe de ser claro, y nunca debe de dar un mensaje enga\u00f1oso, de datos reales y f\u00edsicos que har\u00e1 que la gente conf\u00ede m\u00e1s en lo que se quiere decir en el email.<\/li><li>Presta atenci\u00f3n a la ortograf\u00eda y la gram\u00e1tica.<\/li><li>Utiliza palabras y oraciones cortas.<\/li><li>Divide los p\u00e1rrafos y usa puntuaciones que le sirvan para hacer una lectura m\u00e1s ligera y f\u00e1cil.<\/li><li>Dar informaci\u00f3n de contacto por si los destinatarios necesitan m\u00e1s informaci\u00f3n o que den contestaci\u00f3n al email.<\/li><li>Estudie la franja horaria en la que abren m\u00e1s los emails tu p\u00fablico objetivo y aprovecha esa informaci\u00f3n.<\/li><\/ul>\n\n\n\n<p>Ahora es tiempo de poner \u00e9stos consejos en pr\u00e1ctica.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consejos para que los destinatarios abran los correos en las campa\u00f1as de email marketing El email&nbsp;marketing est\u00e1 presente tanto a nivel profesional, como personal, por este motivo se debe estar al d\u00eda de todos los trucos y consejos para dar un mayor partido a esta v\u00eda de comunicaci\u00f3n tan demandada por los usuarios de internet. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mayor \u00cdndice de Apertura del Email Marketing - Email marketing<\/title>\n<meta name=\"description\" content=\"Mejorar Apertura Email Marketing. Mejorar los \u00cdndices de Correos Electr\u00f3nicos Abiertos en Campa\u00f1a de Email Marketing \u00a1M\u00e1s Apertura en los Correos Masivos!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.josebernalte.com\/email-marketing\/consigue-un-indice-de-apertura-en-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mayor \u00cdndice de Apertura del Email Marketing - Email marketing\" \/>\n<meta property=\"og:description\" content=\"Mejorar Apertura Email Marketing. 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