{"id":67,"date":"2014-01-13T12:16:59","date_gmt":"2014-01-13T12:16:59","guid":{"rendered":"http:\/\/emailmarketing-software.org\/?p=67"},"modified":"2021-06-30T07:28:06","modified_gmt":"2021-06-30T07:28:06","slug":"el-cuerpo-de-un-email","status":"publish","type":"post","link":"https:\/\/www.josebernalte.com\/email-marketing\/el-cuerpo-de-un-email\/","title":{"rendered":"El cuerpo de un email"},"content":{"rendered":"<p>En el cuerpo de un email se debe exponer la oferta o la informaci\u00f3n que quieres transmitir. Los mensajes deben de ser claros y directos, el receptor debe leer lo que vendes o lo que comunicas de una manera r\u00e1pida y que no le suponga un sobre esfuerzo, sino no lo leer\u00e1. Se debe usar un lenguaje coloquial, sin ser vulgar, de esta manera creamos una nexo de uni\u00f3n con el receptor, debe ser una comunicaci\u00f3n cercana y f\u00e1cilmente entendible, nada de tecnicismos.<\/p>\n<p>El mensaje debe ser muy visual, de texto debe haber lo estrictamente necesario, no leer\u00e1n parrafadas ni testamentos. Tambi\u00e9n se debe evitar el parecer exageradamente comercial, si en tu comunicaci\u00f3n se percibe que lo \u00fanico que te interesa es vender, no venderas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el cuerpo de un email se debe exponer la oferta o la informaci\u00f3n que quieres transmitir. Los mensajes deben de ser claros y directos, el receptor debe leer lo que vendes o lo que comunicas de una manera r\u00e1pida y que no le suponga un sobre esfuerzo, sino no lo leer\u00e1. Se debe usar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El cuerpo de un email - Email Marketing Software<\/title>\n<meta name=\"description\" content=\"Aqui encontraras las claves para redactar un cuerpo de texto de un email de manera correcta. Utiliza estos consejos para enviar una comunicaci\u00f3n efectiva.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.josebernalte.com\/email-marketing\/el-cuerpo-de-un-email\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El cuerpo de un email - Email Marketing Software\" \/>\n<meta property=\"og:description\" content=\"Aqui encontraras las claves para redactar un cuerpo de texto de un email de manera correcta. Utiliza estos consejos para enviar una comunicaci\u00f3n efectiva.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.josebernalte.com\/email-marketing\/el-cuerpo-de-un-email\/\" \/>\n<meta property=\"og:site_name\" content=\"Email marketing\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-13T12:16:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-30T07:28:06+00:00\" \/>\n<meta name=\"author\" content=\"Jose Bernalte\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jose Bernalte\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.josebernalte.com\/email-marketing\/el-cuerpo-de-un-email\/\",\"url\":\"https:\/\/www.josebernalte.com\/email-marketing\/el-cuerpo-de-un-email\/\",\"name\":\"El cuerpo de un email - Email Marketing Software\",\"isPartOf\":{\"@id\":\"https:\/\/www.josebernalte.com\/email-marketing\/#website\"},\"datePublished\":\"2014-01-13T12:16:59+00:00\",\"dateModified\":\"2021-06-30T07:28:06+00:00\",\"author\":{\"@id\":\"https:\/\/www.josebernalte.com\/email-marketing\/#\/schema\/person\/ba5789475f5fb381bab3880da2737007\"},\"description\":\"Aqui encontraras las claves para redactar un cuerpo de texto de un email de manera correcta. Utiliza estos consejos para enviar una comunicaci\u00f3n efectiva.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.josebernalte.com\/email-marketing\/el-cuerpo-de-un-email\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.josebernalte.com\/email-marketing\/el-cuerpo-de-un-email\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.josebernalte.com\/email-marketing\/el-cuerpo-de-un-email\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.josebernalte.com\/email-marketing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El cuerpo de un email\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.josebernalte.com\/email-marketing\/#website\",\"url\":\"https:\/\/www.josebernalte.com\/email-marketing\/\",\"name\":\"Email marketing\",\"description\":\"Software y Secretos del env\u00edo de correos masivos\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.josebernalte.com\/email-marketing\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.josebernalte.com\/email-marketing\/#\/schema\/person\/ba5789475f5fb381bab3880da2737007\",\"name\":\"Jose Bernalte\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.josebernalte.com\/email-marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/70879c1132621ead38bc8c52d38fd0f6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/70879c1132621ead38bc8c52d38fd0f6?s=96&d=mm&r=g\",\"caption\":\"Jose Bernalte\"},\"sameAs\":[\"https:\/\/www.josebernalte.com\"],\"url\":\"https:\/\/www.josebernalte.com\/email-marketing\/author\/josebernalte\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El cuerpo de un email - Email Marketing Software","description":"Aqui encontraras las claves para redactar un cuerpo de texto de un email de manera correcta. Utiliza estos consejos para enviar una comunicaci\u00f3n efectiva.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.josebernalte.com\/email-marketing\/el-cuerpo-de-un-email\/","og_locale":"es_ES","og_type":"article","og_title":"El cuerpo de un email - Email Marketing Software","og_description":"Aqui encontraras las claves para redactar un cuerpo de texto de un email de manera correcta. Utiliza estos consejos para enviar una comunicaci\u00f3n efectiva.","og_url":"https:\/\/www.josebernalte.com\/email-marketing\/el-cuerpo-de-un-email\/","og_site_name":"Email marketing","article_published_time":"2014-01-13T12:16:59+00:00","article_modified_time":"2021-06-30T07:28:06+00:00","author":"Jose Bernalte","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Jose Bernalte","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.josebernalte.com\/email-marketing\/el-cuerpo-de-un-email\/","url":"https:\/\/www.josebernalte.com\/email-marketing\/el-cuerpo-de-un-email\/","name":"El cuerpo de un email - Email Marketing Software","isPartOf":{"@id":"https:\/\/www.josebernalte.com\/email-marketing\/#website"},"datePublished":"2014-01-13T12:16:59+00:00","dateModified":"2021-06-30T07:28:06+00:00","author":{"@id":"https:\/\/www.josebernalte.com\/email-marketing\/#\/schema\/person\/ba5789475f5fb381bab3880da2737007"},"description":"Aqui encontraras las claves para redactar un cuerpo de texto de un email de manera correcta. Utiliza estos consejos para enviar una comunicaci\u00f3n efectiva.","breadcrumb":{"@id":"https:\/\/www.josebernalte.com\/email-marketing\/el-cuerpo-de-un-email\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.josebernalte.com\/email-marketing\/el-cuerpo-de-un-email\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.josebernalte.com\/email-marketing\/el-cuerpo-de-un-email\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.josebernalte.com\/email-marketing\/"},{"@type":"ListItem","position":2,"name":"El cuerpo de un email"}]},{"@type":"WebSite","@id":"https:\/\/www.josebernalte.com\/email-marketing\/#website","url":"https:\/\/www.josebernalte.com\/email-marketing\/","name":"Email marketing","description":"Software y Secretos del env\u00edo de correos masivos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.josebernalte.com\/email-marketing\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.josebernalte.com\/email-marketing\/#\/schema\/person\/ba5789475f5fb381bab3880da2737007","name":"Jose Bernalte","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.josebernalte.com\/email-marketing\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/70879c1132621ead38bc8c52d38fd0f6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/70879c1132621ead38bc8c52d38fd0f6?s=96&d=mm&r=g","caption":"Jose Bernalte"},"sameAs":["https:\/\/www.josebernalte.com"],"url":"https:\/\/www.josebernalte.com\/email-marketing\/author\/josebernalte\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.josebernalte.com\/email-marketing\/wp-json\/wp\/v2\/posts\/67"}],"collection":[{"href":"https:\/\/www.josebernalte.com\/email-marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.josebernalte.com\/email-marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.josebernalte.com\/email-marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.josebernalte.com\/email-marketing\/wp-json\/wp\/v2\/comments?post=67"}],"version-history":[{"count":1,"href":"https:\/\/www.josebernalte.com\/email-marketing\/wp-json\/wp\/v2\/posts\/67\/revisions"}],"predecessor-version":[{"id":258,"href":"https:\/\/www.josebernalte.com\/email-marketing\/wp-json\/wp\/v2\/posts\/67\/revisions\/258"}],"wp:attachment":[{"href":"https:\/\/www.josebernalte.com\/email-marketing\/wp-json\/wp\/v2\/media?parent=67"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.josebernalte.com\/email-marketing\/wp-json\/wp\/v2\/categories?post=67"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.josebernalte.com\/email-marketing\/wp-json\/wp\/v2\/tags?post=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}